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The SPEC
The Sturgeon Preservation & Education Centre (The SPEC) will be nestled on a site in Yorkshire, doing exactly what it says on the tin. "Helping to save the oldest living species on earth from extinction!
The worlds first 100% Sturgeon aquarium and education Centre.
By launch, this building will have some of the rarest and most endangered sturgeon on view in a massive glass fronted tank.
The mission is to educate hundreds of thousands of visitors and we will do everything we can to make their visit a memorable and as interesting as possible, which includes all ages from 3-83 (with No height restrictions).
There are 6-8 participant pods scattered around, touchy feely tanks, live hatchery and caviar production shows, a cinema to entertain large groups on specific subject's
Tenacity has helped bring this to fruition.
The “No-kill” method was recognised by Yorkshire-born entrepreneur John Addey, a lifelong fish keeper and former retail business executive, who decided to ‘test’ the commercial viability of the German discovery. He was also inspired by his son’s fascination with the species as well as his fear for their future.
By 2018 the Company had recorded record annual sales with growth predicted to reach £1.4 m within two years. Its Ethical and Sustainable Caviar had attracted national publicity, 120million website hits, capped by a visit from two famous celebrity chefs who claimed that our Ethical Caviar was the best caviar in the world. But then disaster struck in 2020 – when the KC facility suffered the devastating loss of all its Sturgeon stock due to factors beyond anyone’s control.
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Dogged determination has also helped
The staff had become so attached to these majestic fish it became impossible for them to simply walk away from the business. So John opted instead to develop his sons long–term goal with a No. 1 priority of saving the Sturgeon from extinction.
The basic approach would apply profit-making retail marketing strategies to both design and build the Centre from the start.
The aim would be to facilitate cost recovery as soon as possible and maximise income generation with an eye on creating annual surpluses sooner rather than later, for ongoing development.
The undertaking would require educating more of the public about Sturgeon history, biology and their potential to improve the health and wellbeing of all humankind. It would also need to consider aquaculture issues facing the fishing industry as a whole to campaign successfully for ethical and sustainable (“No Kill”) Caviar production.
The “SPEC” was conceived!
Focussed on profitability, environmental purpose and sturgeon preservation.
After 3 years of relentlessly searching for a site, which had to accommodate large visitor numbers, easy access from motorway links, and capacity for a massive fish tank that would allow the SPEC to show off the magnificent adult sturgeon for decades to come.
Our preferred site, ticks all the boxes, but it comes with a price tag.
To develop a state-of-the art Caviar production facility, driven by an ethical and sustainable process for fish preservation, in order to promote and educate trainees, in the method of humane and sustainable Caviar production techniques for worldwide adoption.
Design and build a high-specification 25,000sq ft aquatic complex to advance the cause of Sturgeon survival based on effective public/private - sector partnering. Utilising sustainable energy-saving strategies at every opportunity, e.g. heat exchangers, bio-fuel and solar panels whilst becoming net zero CO2, with its “green” roof and aquaponics area.
The unique educational experience
The SPEC will aim to apply British creativity and dedication to help save one of the most historic yet the most endangered species in the world, the Caviar-producing Sturgeon, which have come to be called our “Living Dinosaurs.”
To provide better public education about the 21stcentury Fishing Industry and its job opportunities, while supporting the creation of an International College of Aquaculture offering apprenticeship and further education courses, live and recorded demonstrations of sustainable Caviar production, as part of their curriculum.
To showcase the UK’s growing commitment to and demonstrate ways to ethically produce Caviar while advancing development of the food’s lesser-known health benefits and making them more accessible and affordable. Our ethical & sustainable Caviar is, the Bees Knees of the Caviar industry.
Taking the experience to another level
The SPEC work along bodies like ZSL, IFM and the UK sturgeon alliance group to help them in their conservation efforts to re-introduce sturgeon back into British waters.
Meanwhile the SPEC will focus on educating visitors both from within the UK and over-seas about the real value of the Sturgeon species, in the hope of encouraging increasing numbers of Caviar producers and their government fishing regulators to preserve rather than kill the most endangered species on the planet, incorporating aquaponics systems and biodiversity plantation areas.
The SPEC will also tap into the international tourism potential – by developing a state-of-the-art, fine dining and meeting rooms with underwater overnight accommodation to attract visitors from across the globe with chances to see - and be seen by these pre-Jurassic creatures at close range.
The Worlds first dedicated Sturgeon apprentice and further education centre
Through a proposed alliance with the International College of Aquaculture and a local University the SPEC will work towards offering a range of aquaculture training schemes on-site with daily work experience with career opportunities for those wanting to join the SPEC team,
The new College will be the only one of its kind to provide students with daily access specifically to rare endangered Sturgeon cared for by the SPEC in association with the local University.
The SPEC will be creating 50-60 jobs on its chosen development site plus many more within its host region within 12 months of launch.
Their immediate Goals
Working alongside local/central government authorities, individuals and other relevant organisations which demonstrate the interest, vision and capacity required to support this cause.
Developing the Spec concept with its unique production facilities, lake with viewing from glass panels along one whole side, Visitor centre, close-range Sturgeon touching and viewing areas, state-of-the-art tank side overnight accommodation and proposed International College of Aquaculture with a cinema and private hire fine dining rooms. Not to mention the Caviar sampling room, with the newly developed AiC caviar Yes a world first alcohol infused Caviar.
The £5m funding program will be launched next year, raising
cash & pledges through many sources over the following months with big incentives for early involvement.